Media Differences (Offline Media Vs. Online Media)
The traditional, classic Offline Media (Newspaper, Magazine, TV, etc..) has gone long way into developing its own standards when it comes to measuring their performances against each other, ranking, and their impact on the population, if we compared that to the Online Media (Websites) which is obviously relatively new, The amount and wealth of data gathered from the online users and reported to the people working on websites are extraordinary in value, breadth, and width.
Cretin characteristics differentiate between the two worlds:
Offline Characteristics
•Depend on Circulation and Distribution Figures
•Readers/Viewers Feedback by normal mail, surveys, phone.
Problems
•Data management (they depend on Agencies)
•Delay of Response and Actions (usually the response takes time to implement, not retroactive)
•Historical Image & perception (users may be judging based on historical experience and not current one)
Online Characteristics
•Web Statistics (the rough figures)
•Web Analysis (the manipulation of the rough figures to come up with actions and decisions)
•E-mail Communications (users can send emails or fill instant feedback forms)
•Clear Response Methods (no extra burden for the users to give feedback on current issues)
•Users Identification (we can identify who is the user, where from, age group, gender, etc..)
•Cross-Related Information (we can combine web analytics with our user's profiles, ordering database, payment database, transactions database, etc..)
Problems
•Somehow complicated (yes it needs some time to fully grasp)
•Need Focus and daily checks (lastminute.com check their stats on hourly bases and based on that they decide what travel packages and destination they should give exposure and space on their hompage)
•It may take no time to implement minor corrections but long time to implement major ones