A website is like a shop,
There are customers coming in and out
There are products that the shop has to sell in order to stay in business
There are the shop’s isles and shelves
And there is the shop manager, at his room, trying to figure out how he can keep his customers, increase sales, through looking at his monitors that broadcast what the shop’s security cameras can capture and come up with patterns, behaviors and gauges that he can use to develop strategies that can make him able to tell for each customer who enter the shop, if he is just passing time, or he would buy something at the end.
What I want to say that through the right analytics, a website owner can reach a point where he can segment the users as they visit the site, profile them, and be able to convert them into customers at the right place and time, whatever the goal of the website, as I believe every website is an e-commerce site in essence.
Web Analytics is very powerful thing, since the early days of the web in the 90s I started to like it, which is about 10 years of experience todayJ, I was trying to read between the lines, and find anything that can make my visitors happier, and my website better.
I remember the days when I wanted to take my knowledge of web analytics to the next level, by knowing what the other people are measuring, the process of finding such information was extremely difficult, because using a search engine used to bring 20 or 30 result, yes about that much, it was that new thing that doesn’t have much references published, also there used to be very few tools around in the market, but namely the market leader was the father of web analytics tools: WebTrends
Today, searching in Google for “Web Analytics” brings something like 133,000,000 results!!! Yes, 133 million page about web analytics, and hundreds of tools and softwares that specialize in web analytics, that makes me laugh about how the market has grown for such knowledge J
In this blog I’ll post my thoughts about web analytics, publishing my 10 years of experience, and the usable concentration of hundreds of books, documents, and studies that I have read and strategies that I have been using and implementing based on web analytics on many of our websites.
I’ll discuss the whole cycle, from the first visit to making your customers do your marketing
Will take every step in the cycle and put in details how can you measure it, analyze it, and optimize it
I will start from acquisition channels, and landing pages, to conversion, and site goal cycle completion.
So stay tuned if you are interested...